Sasha announces own label: Emfire

British DJ and producer Sasha has launched his own record label, Emfire Records, mainly as an outlet for his own exclusive material.

Emfire is the result of a collaborative effort with his studio pals Spooky (Charlie May & Duncan Forbes) and Barry Jamieson (a.k.a. COMA). "It’s been exciting getting back in the studio again after a hiatus," says Sasha. "I am looking forward to using this new imprint as a vehicle to release my own music as well as signing great forward thinking music from other producers."

Emfire will release in both digital and vinyl formats. Each release will also feature a strong continuous graphic theme that will run from release to release.

The first release, "COMA," featuring three forthcoming Sasha tracks is due in October.

[via Beatportal]